Cleantech startups often overlook search visibility, or worse — waste effort on broad, low-quality keywords like “eco-friendly product. ”
Common mistakes include:
- Targeting general-interest terms (zero intent to buy or partner)
- Failing to optimize technical content (like datasheets, whitepapers)
- Ignoring metadata, alt text, and schema markup for accessibility
Instead:
- Use keywords aligned with decision-maker intent (e.g.,“EV fleet charging for municipalities” or “carbon capture as a service” )
- Build topic clusters: write blogs linked to core service pages
- Publish glossary-style “101” posts to educate your niche audience and dominate long-tail traffic
SEO is a long game — but in Cleantech, it pays back with credibility and compounding trust.