Investors are no longer just funding innovation — they’re funding impact.
Sustainability messaging plays a critical role in your brand’s ability to secure grants, VC backing, or public partnerships.
Here’s how to build messaging that resonates:
- Tie your offering to global sustainability goals (e.g., SDGs, Net Zero 2050)
- Clearly explain what environmental problem you solve
- Include measurable metrics like carbon offset per install, lifecycle emissions, or material circularity
Example: “Our bio-plastic packaging reduces landfill waste by 62% compared to traditional
polyethylene — backed by 3rd-party lab data.”
Publish your ESG commitment or impact report as part of your content ecosystem — and
promote it across investor-focused channels like LinkedIn and Crunchbase.